basic attention token

What is Basic Attention Token (BAT)?

Brendan Eich, the co-founder of Mozilla and Firefox, created the Basic Attention Token (BAT) to enhance digital ads' security, fairness, and effectiveness with blockchain technology. The Basic Attention Token (BAT) initiative is an ad-exchange service embedded into the Brave web browser. It is a decentralized, open-source utility token built on the Ethereum blockchain that aims to be incorporated into other popular web browsers. The token is intended to reward consumers for their attention while offering marketers a higher return on ad investment. In brief: BAT is an ERC-20 token;  Nearly all 1.5 billion tokens have been distributed;  The token is secured via Proof of Work (PoW);  The Brave ecosystem is comprised of three parties: users, publishers, and advertisers;  BAT is integrated with the Brave browser, which aims to compete with Web 2.0 browsers.


How Does BAT Works?

On the platform, BAT tokens are employed as a payment method for advertising services. The protocol relies on three parties to function: users, publishers, and ads, to allow companies to gain access to users' attention. In essence, publishers post their content online, and advertisers contact the publishers with various BATs as payment. In exchange, users earn some BATs for taking part in the transaction. After the exchange, users may either contribute these tokens to publishers, spend them on the site, or sell them on a cryptocurrency market. The concept is simple: the tokens keep all user data safe and confidential while simultaneously giving marketers with particular personalized advertisements. This is only possible with the end-user’s consent.


Because of the far smaller incidence of fraud, publishers may benefit from the exchange, maximizing the reward potential in the process. Simultaneously, advertisers benefit from improved data for their businesses and initiatives.


Basic Attention Token (BAT): Everything You Need to Know

Advertising is essential to the internet, whether you like it or not. Revenue from selling ad space on websites may be used to pay for workers and content. Many online businesses would only exist if they had a practical advertising approach. Online advertising, on the other hand, has more in common with the Wild West than Mad Men. Due to a convoluted supply chain, advertising must spend massive amounts of money for a small return. The Basic Attention Token benefits advertisers, publishers, and users to find this out and continue reading.


Unique Features of BAT

Below are some unique features of Basic Attention Token; let's discuss them individually. Incentive Users are immediately rewarded with BAT for listening to or watching the advertisements as an incentive. Better Browser Experience Instead of many irrelevant ads, users can receive fewer focused ads. Because advertising use bandwidth, the less there are on a website, the faster it loads. Privacy On the Brave Browser, no user data is gathered without permission. BAT employs the ANONIZE algorithm, which hides sensitive information from public sight. This implies that marketers may produce targeted advertising but cannot use Brave to collect personal information from users. Brave collected $36 million in less than 30 seconds at its BAT public offering. Five customers purchased half of the tokens available.


This page is last updated on 2023-02-27 15:48:45
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